So today I noticed a co-worker browsing radioshack.com. Normally I would not have given the site a second glance – I mean seriously, how interesting can Radio Shacks website really be? But, despite my indifference to all things Shack, I happened to see the new Radio Shack slogan.

“Do Stuff”? That is the best that a multi billion dollar corporation can manage? I almost think that the marketing firm that they use must have completely forgotten that they needed to come up with a new slogan. At the last minute some smartass sarcastically tossed out “Do Stuff” fully expecting everyone to laugh – but since they had nothing better they picked that as the new Radio Shack tagline.

I certainly am no expert at marketting, but I bet I could come up with some better ideas than “Do Stuff”.

This entry was posted on Sunday, July 8th, 2007 at 2:25 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 comments so far

 1 

Personally, I think their marketing directer is Rocky Balboa. Pretty silly slogan if you ask me too.

July 18th, 2007 at 12:50 am
jasazick
 2 

Now that would work, but only if Burgess Meredith was still alive. He could yell “Radio Shack.. they aren’t bums!” or “Radio Shack, they eat lightning and crap thunder!”

August 8th, 2007 at 4:13 pm
Bogusky
 3 

I think it’s a catchy slogan that taps into radio shacks history of enabling people to do more with electronics.

I like it. It’s kinda like their version of Nike’s “Just do it”.

September 4th, 2007 at 9:44 am
jasazick
 4 

Bogusky,

Nike’s “Just do it” certainly was a popular and wildly successful slogan because it was both simple and positive.

“Do stuff” implies that the end user is some sort of shiftless, lazy, uncaring person who simply purchases items for the sake of consumption – not enjoyment.

September 5th, 2007 at 12:08 pm

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