Archive for July 8th, 2007

So today I noticed a co-worker browsing radioshack.com. Normally I would not have given the site a second glance – I mean seriously, how interesting can Radio Shacks website really be? But, despite my indifference to all things Shack, I happened to see the new Radio Shack slogan.

“Do Stuff”? That is the best that a multi billion dollar corporation can manage? I almost think that the marketing firm that they use must have completely forgotten that they needed to come up with a new slogan. At the last minute some smartass sarcastically tossed out “Do Stuff” fully expecting everyone to laugh – but since they had nothing better they picked that as the new Radio Shack tagline.

I certainly am no expert at marketting, but I bet I could come up with some better ideas than “Do Stuff”.